We are pleased to announce the latest addition to J2’s small(ish) but mighty graphic design team, Ali Doucette! Ali graduated from Philadelphia University with a degree in Graphic Design Communication and is the 2017 winner of the AIGA Fresh Award. This award honors an emerging, local designer that is “creating stellar work and breaking boundaries” by the AIGA professional association for design standards.


And she’s not the first J2 designer to win this award. J2’s Creative Director and Co-Founder, Brian Jacobson won the first Fresh Award in 2010. In order to be considered, Ali submitted seven samples of work, two letters of recommendation, and an acknowledgement of her contribution to the local design community.

One of those samples was the hardcover book Ali and her team created in celebration of the Curtis Institute of Music. It honors the tireless efforts of then Board Chair, Nina Baroness von Maltzahn, a huge advocate for Curtis who brought their musical work to the international stage. This book commemorates the Baroness’ tenure as a compilation of memories of her time as Chair, featuring quotes, photographs, and letters from faculty, students, and fans.

The Fresh Awards also highlights Ali’s A.C. Moore CRAFT MATTERS campaign, a sophisticated study of bold photography and creative type which promoted the grand opening of their Center City location, as well as her playful Instagram project #TypeTuesday, where she practices her graphic skills, combining hand-drawn type with her own photography as a backdrop.

Ali’s modest reception of this award adds to the distinctions of her fellow designers here at J2, all discrete about their many accomplishments (AIGA Philadelphia Design Awards / Best in Show Award, American Association of Museums Award, Franklin Award for Excellence, GDUSA American Graphic Designer Award, ADDY Awards, SEGD Awards … need we go on?!) We celebrate Ali’s success and are delighted to have her as a designer on the J2 team.