Harlem Academy Rebrand

Harlem Academy is a NYC based independent school. They are rethinking how we equalize educational opportunities and prepare bright students for success at top secondary schools and universities. We developed brand messaging and a new identity system.

We are Harlem Academy

Attributes and narratives were developed to help the Academy tell their stories — We are Independent, Transformational, Rigorous, Principled, Joyful, Analytical, Efficient and Collaborative. We are Harlem Academy.

We developed the triple-bar logo to establish synonymous name and brand recognition and cut through the clutter.